At Y.nab, our mission is to make money simple — and personal. We believe that financial wellbeing shouldn’t be locked behind complexity, fear, or shame.
We exist to provide everyday people with the tools, language, and support they need to practice budget control and finance planning without pressure or perfectionism.
We aim to replace fear-based approaches with self-trust, helping you build awareness of your habits and patterns, not punishments for them.
We teach you to think in terms of values, not just numbers — to budget for your life, not just your bills. Your financial plan should feel like you.
Our mission is to shift the way people interact with money from confusion to clarity, from guilt to growth, and from avoidance to action.